Moving a community to create an unmissable wave of positivity
Pride In London is an unmissable moment in London’s cultural calendar, but in 2023 it was impossible to ignore the relentless assault on the trans community. With negativity dominating media headlines and social media feeds, the lives of an innocent and vulnerable minority group were under attack. So we brought the LGBTQIA+ community together in solidarity for their trans siblings.
Our campaign was co-created with a diverse range of people from the trans community (in front of the lens and behind it), featuring authentic portraits of trans allyship which we flooded across London with high impact OOH. On the day of the march, we invited everyone to join us in creating a wave of positivity, solidarity and allyship so the trans community would know that they Never March Alone.
Pride In London case study
+8.5m
Reach
+55m
Social Impressions
94%
Positive Social Sentiment
