With a crowded category full of bigger-name coffee brands, we needed to reinforce Emmi Caffè Latte’s position, boost awareness and drive sales. What better way than to couple up with a brand that’s 100% our audience’s type on paper: Love Island.

With perfectly matched ingredients and a carefully crafted set of social tactics, Emmi Caffè Latte kept the iced-coffee chat alive for eight weeks of summer. The result was cut-through and relevance well beyond what a traditional media-led approach could deliver.

We served up non-broadcast, fun-in-the-sun content our audience couldn’t get enough of. Coffee-inspired games revealed islander interactions and fresh insights fans hadn’t seen before – fuelled by same-day memes, competitions and teasers – all wrapped in an instantly recognisable tropical look, a lively tone of voice and unwavering LOLs.

• 3.5 million content engagements
• 12% sales uplift vs previous year
• 92% intent to purchase Emmi Caffè Latte among Love Island viewers