When Britney Spears announced her autobiography, it was one of the most hotly anticipated memoirs in the history of pop. We were appointed by the book’s publishers, Simon & Schuster UK, to make some noise and secure the right sort of press amongst the endless speculation before the book’s launch – just seven days away.

Britney’s battles with fame were well-documented across the decades, but The Woman in Me finally gave one of the most famous women in the world the voice to speak about her journey publicly for the first time.

We wanted to showcase the UK’s support for Britney, finding some of the UK’s biggest fans and giving them the opportunity of a lifetime: showing their love for all to see whilst touring the capital, dressed in a uniform inspired by Britney’s iconic stewardess look.

To a backdrop of bemused tourists and commuters, the group hit up Central London. The gang danced, sang and checked out the new memoir around the capital – even grabbing their own copies from Waterstones Piccadilly.

Our “Britneys” danced their way into the pages of The Times, The Telegraph, Evening Standard, The Independent, Pink News, MailOnline and more.

The cherry on the cake? We sent Britney obsessive, Rylan Clark, a personalised message from a group of Britney fans as the book launched, which he promptly shared to his massive audience of 2 million followers on Instagram. Oh baby, baby.