Helping a big international brand make a big local impact

Toyota. Retailer Marketing

As one of the world’s biggest automotive brands, Toyota has an ambitious and distinctive international brand strategy. However, with over 30% of sales driven by local marketing, it’s essential this messaging is activated in a way that supports the retailers within its network. .

As Toyota’s key delivery partner for 11 years and counting, we deliver bespoke, hyperlocal campaigns and collateral that assist each of Toyota’s 184 UK retailers, while also amplifying the overarching brand strategy.

These integrated campaigns, which run across all channels and cover all of Toyota’s business areas, are turbocharged by local insight to ensure that we are maximising effectiveness, regardless of geographical or demographic variations.

Ongoing delivery:

Campaign activity across channels including always-on digital, social, press, OOH, radio, events, retailer websites and showroom POS
Delivering growth in a market that was down 7.5%
Dramatic improvements in network lead conversion across all channels, whilst significantly reducing cost per conversion
Our C-HR launch campaign was recognised by the DMA with a Silver award in the B2B category