Freesat, the UK’s biggest subscription-free satellite TV platform, needed a new creative platform to bring their brand purpose to life: giving people freedom of entertainment, without the monthly bills.

Our brief was to challenge perceptions that Freesat was a ‘downgrade’ and position the brand as the gateway to a world of free entertainment.

Featuring two adorable crab characters who discover a whole world of free entertainment just above their heads, our campaign invited viewers to ‘Live life free’ through the eyes of our charming crustaceans: Ossi & Pod.

The intrepid duo represents everyone in the audience who doesn’t yet know that there’s a world of free entertainment available, while the vibrant fairground world they discover represents all the free entertainment that Freesat has to offer, including over 170 channels and On-Demand services.