With World Rugby looking to bring the sport to a new audience of players, they launched a new version of touch rugby. T1 retains all the unique fun of the game but with the added advantage of being very simple to pick up.

In England, the RFU needed to get schools and grassroots clubs across the country enthused, so they tasked us with kicking things off with an attention-grabbing bang.

To build hype, we developed a T1 Rugby video in several formats to launch the game across social media. We also created a second, schools-focussed video, that was distributed to educators across the nation to get pupils and teachers onside.

After this intense burst of activity, we rolled out subsequent phases, creating T1 Rugby x England Rugby branded game guides for schools and educators. This was combined with impactful branded assets for clubs – all designed to help people successfully promote T1 Rugby at a grassroots level.